Youth Stacks

Developed as the essential (re)building blocks for a sound skincare routine. Playful, premium, and highly giftable pairs.

Packaging design for Youth Stacks™, by Youth To The People.

Under my direction we developed the concept, design language, and overall copy tonality — then produced these quirky sets leading into the holiday season.

The packaging was designed with the intention of feeling playful, premium, and highly giftable. We built the secondary scale off of luxury candles, then wove in a bright, attention–grabbing color palette that felt reminiscent of building blocks (for your routine) and was inspired by the late, great Ellsworth Kelly. Each package also incorporated a bespoke illustration and clever copy line on the top of the box, directly correlated the set name and benefits to be found within. 

Youth Stacks™ were big (little) hits as stocking stuffers and easy–entry gifts for the beauty lovers in everyone’s lives. You can still find these 1–2 punch pairs available at Sephora, globally, today.