A space for premium grooming and community gathering, set in the heart of lower Manhattan on Mulberry Street.

Tuft is a space for premium grooming, welcome to everyone. Set in the heart of New York’s Nolita neighborhood on Mulberry street, they consciously combine top-tier barber and grooming services with a warm atmosphere that’s a catalyst for community gathering. The space blends modern and nostalgic aesthetics, positioning Tuft as an outlier within the market, and offers a tight curation of beauty products from like–minded companies.

What began with a holistic identity elevation extended into a full redesign of the website and booking experience, a facelift for the physical space, and all sorts of printed matter and material goods to come. As the Tuft brand grows—with a second location and men’s grooming product line in sight—we continue our collaboration with Miles Martinez, the founder of Tuft, pushing the conversation around personal care forward and building something that’s as much about culture and community, as it is about style and confidence.