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2024–Creative Direction, Brand Elevation, Spatial Design, Digital Design, Printed MatterTuft

Opened in 2018, Tuft is a renown grooming studio centered around great service and quality conversation, set in the heart of lower Manhattan on Mulberry Street. They pair premium services and a refined level of detail with a highly familial atmosphere amongst a beautiful, design space.

With continued growth on the horizon, we’ve been collaborating with Miles Martinez, the founder of Tuft, throughout the past year to elevate the brand across a variety of touch points. What began with identity refinement, extended into a full redesign of the website experience, facelifts for the physical space, and all sorts of printed matter and material goods to come. 

Creative Direction:Cameron Brocksen
Photography:Sean Davidson
Design & Printed Matter:Miscelanea Studio
Development:SMG
Interior Design:Kenny Nix, Nixdesignbuild

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