Terreau, an on and off–course apparel endeavor geared towards the mountain biking community, intended to be worn anywhere. 

Terreau’s founders, an ex–mountain bike pro turned director and an engineer slash photographer, reached out to us with a curious proposition—compose a brand centered on apparel that’s aimed at the mountain biking community, but intended to be worn both on and off the trail. These are pieces that support the exhiliration of activity, but also look great sipping a post–ride cortado. Technicality and comfort were defined as table stakes, so we decided to put storytelling and a sense of cinema at the forefront. 

With that brief we positioned the brand, which has a singular perspective within the market, as nonconformist by nature and angled towards carving your own path. Viscerality, creating a through–line to the actual experience of mountain biking, is very much present throughout and central to the brand ecosystem. As are elements firmly rooted in symbolism, connectivity to the earth, and a distinct presence with oneself.

Visuals were developed to feel at–once tactile and transitional, bringing a sense of momentum, exploration, and an inherent emotive layer—whether we’re looking at lifestyle capture, product photography, or typographic layouts. The result is equally dramatic and reflective, building a world that feels magnetic so that, given the product’s intention to flux between technical performance and lifestyle appeal, those outside of the mountain biking community would still feel Terreau is approachable.