Terreau, an on and off–course apparel endeavor geared towards the mountain biking community, intended to be worn anywhere. 

We positioned the brand, singular within the market, as nonconformist by nature and angled towards carving your own path. This led to the development of visual base notes that felt at-once tactile and transitional, with a sense of momentum, exploration, and emotive layer inherently present throughout. It was also essential that we not push too far on–course, so that those outside of the mountain biking community wouldn’t feel the world of Terreau unapproachable, with the product is intented to flux between technical performance and lifestyle comfort. Through close collaboration with Terreau’s founders, we designed out an ecosystem of visuals firmly rooted in symbolism, connectivity to the earth, and prescene within oneself.