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Terreau, an on and off–course apparel endeavor geared towards the mountain biking community, intended to be worn anywhere. 



TerreauVisual Identity, Brand Strategy & Narrative, Creative Direction, Print System, Website Design








We positioned the brand, singular within the market, as nonconformist by nature and angled towards carving your own path. This led to the development of visual base notes that felt at-once tactile and transitional, with a sense of momentum and exploration inherently present throughout, but not pushing too far off-course that those outside of the community would feel it unapproachable.









Creative Direction: Cameron BrocksenStrategy & Narrative, Print System, Website: Miscelanea StudioPhotography: Samuel Elkins



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