Oasis Serum

Find your oasis. Discover your youth. Oasis Serum provides everything needed for your skin to revive and thrive. 

We facilitated end–to–end concept, creative, and launch of the do–it–all, and category award–winning, hydrating serum. Centering the approach around cultivating one’s inner peace led to the development of a campaign aimed at encouraging the YTTP community to find the “oasis” within their daily routines, amongst a lifestyle of active schedules.

Visual communication took on an unbothered serenity mixed with imagination and escapism, bringing consumers from spa–like environments to deep within the oasis of the mind. The blossoming of a rich visual ecosystem was inevitable—from a airly minimalistic, balanced atmosphere within art direction and layout, to the ethereal dream worlds implemented within OOH, activations, and AR influncer experience. Our campaign extended beyond the studio with the creation of a series of immersive 3D scenes to pull the audience along from initial product enticement through reveal at launch, all the while educating on the product formula and benefits.