Find your oasis. Discover your youth. Oasis Serum provides everything needed for your skin to revive and thrive. 

The launch of a do–it–all (and soon to be award–winning) hydrating serum, centered around cultivating one’s inner peace, led to the development of a campaign aimed at encouraging the YTTP community to find the ‘oasis’ within their daily routines, supporting mental well–being  and self–discovery amongst a lifestyle of active schedules.

The blossoming of a rich visual ecosystem was inevitable, from minimalistic though quenched art direction, airy yet decorative typographic layouts, and immersive dream worlds. Communication took on an unbothered serenity mixed with imagination and escpaism, bringing consumers from spa–like environments to deep within the oasis of the mind. In order to promote this, we developed a campaign that extended beyond the studio with the creation of a series of immersive, 3D scenes to pull the audience along from initial product enticement through to the product reveal at launch, all the while educating on the product formula and benefits.