Better haircare, mindfully made. Bringing a new generation of haircare, working hard for you and the environment too.

Eva NYC takes a future–conscious approach to creating hair products with clinically–proven results and crafted to a higher standard.

Asked the question of how the brand might mature to match it’s quality and care, yet maintain it’s playful tonality, we took on an identity elevation, campaign direction, and packaging system update for the masstige haircare brand. Reforming key brand codes and physical packaging consultation. As well, we worked to  redefine creative and art direction for campaign approach, both brand and product, through introducing and onboarding a new production partner for Eva, and leading Creative Direction.