Eva NYC

Bringing a new generation of haircare, working hard for you and the environment too. Better haircare, mindfully made. 

Eva NYC takes a future–conscious approach to creating hair products, crafted to a higher standard, with clinically–proven results.

Asked the question of how the brand might mature to match it’s quality and care, yet maintain it’s playful tonality, we took on an identity elevation, campaign direction, and packaging system update for the masstige haircare brand. Reforming key brand codes that would impact the brand holistically across digital surfaces and physical packaging, we worked carefully to redefine typographic suite and hierarchy, art direction for campaign and evergreen, as well as onboarding a new production partner while leading creative direction.